"If it smells, that’s how they’re going to receive it.” While that claim would likely make most D2C founders cringe, for founder Chris Alston, it’s part of the magic of his...



Chris Paul, 10x NBA All-Star and President of the National Basketball Players Association, announces his launch with the Mov Application. Mov [Pronounced Move] is a social commerce marketplace... 

the root

While inside the NBA bubble, Chris Paul made it a point to express his admiration and respect for HBCUs. Whether it was a Howard bomber jacket, Florida A&M t-shirts or shouting out Langston...

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